The Identity Puzzle in Customer Data Management
This Article first appeared in MarTech This article is part of our CDP series. To read other articles in this series, click here. In Hindu mythology, Ravana, the great scholar and demon king, has ten...
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What goes into a Customer Data Platform Implementation
Milestones to track, success criteria and key stakeholders This article is part of our CDP series. To read other articles in this series, click here. Customer Data Platforms are in fashion, but not a...
View ArticleBuild or buy a Customer Data Platform? Here’s the answer
A packaged, industry focused CDP provides ‘people ready data’ and quick time to value This article is part of our CDP series. To read other articles in this series, click here. Any marketer looking to...
View ArticleHow to Assess Your Data Requirements When Implementing a Customer Data Platform
This article is part of our CDP series. To read other articles in this series, click here. Customer data is no longer just an analytics requirement, or something used to send out marketing messages –...
View ArticleCross channel campaign management – a must for progressive marketers
As a marketer, I understand that customer data management is hard. Add to that varied new and legacy technology stacks, and the challenges increase. Despite understanding what plagues marketing...
View ArticleAI powered prescriptive segmentation is hereAutomated customer segmentation...
Wouldn’t it be nice if your marketing tool could help define the target segment based on your marketing objectives? Imagine the current scenario – you and your data scientist spend days, if not weeks,...
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Don’t just look out, look in tooLook-alike modeling for better cross-sell,...
“Find me star customers” is just about every marketer’s ask. This is where social media platforms such as Facebook and Data Management Platforms (DMPs) boast of “look-alike modeling” and serve customer...
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Menu Engineering: Real-time insights enable menu optimization
An optimal menu not only drives financial success but also enhances guest experiences. This makes Menu Engineering a key aspect of QSR strategy. With real-time insights, Operations Leaders could...
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